UI/UX Designer

With over five years of design experience in industries such as Fintech, cashless payment, and personal banking, I have worked on high-traffic mobile and web applications with hands-on experience in B2B and B2C settings. A decade of experience in journalism has given me valuable skills in research and storytelling that directly boost my user experience design capabilities.

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The client is an American startup company launching a personal financial toolkit with a focus on security and user-friendliness.

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Andook Financial Toolkit Website Design

Achieving better message categories through a card-sort research helped information architecture of a high-traffic mobile app.

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Information Architecture research

I designed and prototyped a wallet feature for the messaging app for executives to better envision how it is supposed to work and feel.

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Feature proposal & prototyping

We took on the challenge of revamping the giant fast-fashion e-commerce website’s navigation and user experience.

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Revamping navigation and usability

The client in this unsolicited redesign project has a poorly organized and outdated website for online sales. They need to redesign their website based on better information architecture to boost the shopping experience and sales.

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Antique Rugs Website Re-Design

An e-commerce website on sustainable business and care for nature.

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Upcycling Furniture Web Application